About SABookOnline

The ultimate solution for booking 3-5 star accommodation ranging from B&B, guest houses and self catering to hotels. We combine local knowledge with global efficiency, providing a hassle free booking service for discerning guests wishing to stay at selected upmarket establishments in South Africa.

SABookOnline was founded in 2005 by Clive Hubbard, an innovative and successful business entrepreneur. There are three active shareholders in the business: Eugene the technical wiz, Sadia the process specialist, and of course Clive the visionary. This team is backed up by a highly energetic and service orientated team in Irafaan and Nicole who manage the call centre and its staff.

SABookOnline services establishments with South African Tourism Grading Council , AA or self-assessed grading. This ensures piece in mind for our guests in terms of quality standards and security. There are thousands of establishments listed with SABookOnline. The accommodation coverage is national within South Africa and the website reaches audiences around the world.

SABookOnline has a core philosophy of customer service excellence, technical innovation, constant improvement and the key elements of a bricks and mortar company. This is achieved by ensuring the necessary resources and technological capacity is available to service guests and establishments alike.